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Wednesday, October 16 • 3:30pm - 4:20pm
Library Marketing From the Ground Up: Creating a Cohesive Plan to Maximize Your Reach

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Librarians spend insurmountable amounts of time and effort planning and implementing programs and services for their community, but don’t often consider how to best get the word out about what they have to offer. This presentation will function as a ‘Marketing 101’ for public libraries. We will discuss the ins and outs of creating cohesive and effective advertising across your library system, and how to ensure your efforts come together to form a bigger picture. Our speakers will also highlight the steps they’ve taken to create a viable marketing plan for their library and share the successes, pitfalls, and experiences they’ve encountered throughout the process.

Topics covered include:
-Building your brand
-Coordinating promotions system-wide
-The importance of setting measurable and attainable goals
-Carving out your digital footprint: best practices for web usability, social media, and interacting with local media outlets
-Tools libraries can use to begin cohesive advertising efforts, including graphic design software and scheduling tools
-Cultivating relationships with your audience and finding your voice
-Advertising outreach--spreading the word to your community

Attendees will be provided with handouts to assist them with goal setting and building their own marketing plan.

avatar for Jenny Levins

Jenny Levins

Program Development and Community Engagement Coordinator, Iredell County Public Library


Julianne Moore

Library Director, Iredell County Public Library

Wednesday October 16, 2019 3:30pm - 4:20pm EDT
Winston 3C