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Thursday, October 17 • 11:00am - 11:50am
Paired Presentation: Behind the Scenes of Academic Library Website Design: Patterns and Trends from 2012 to the Present/ Digital Inclusion and User Experience (UX): Meeting the Web Information Needs of Academic and Public Library Patrons

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For this paired presentation, the two pairs of presenters will each be given 20 minutes for their presentation, with time reserved at the end for questions.

Behind the Scenes of Academic Library Website Design: Patterns and Trends from 2012 to the Present
Terry Brandsma and David Comeaux
What are the most common website navigation tools, web-scale discovery interfaces, and content management systems used by academic southeastern research libraries? This two-part study of 37 academic library websites looks at homepage design element and trends from 2012 to 2015, and then again from 2016 to 2019. We will present and discuss the methodology and findings, with special emphasis on the analysis of search interface design, including some of the innovative approaches used by a few libraries. We will also review some of the latest redesigns by these libraries. Libraries: Spaces to Innovate and Design.

Digital Inclusion and User Experience (UX): Meeting the Web Information Needs of Academic and Public Library Patrons
Anthony Chow and Cassie Vargo
Libraries are diversifying the spaces in which it empowers people. Our study will share the results of a national and statewide North Carolina study identifying the information priorities of academic and public library patrons directly from their perspective. This includes how they use the library, what their highest digital information needs are, how they currently use their library’s website, and how satisfied they are that their digital priorities are being met. We have triangulated this patron self-reported data with a comprehensive review of the current research and an analysis of select library website analytics to further help understand why and how patrons are using library websites.
Understanding patron digital priorities and usage trends can help inform library website redesign to increase overall UX to ensure they are meeting the needs of many users that will likely never physically visit the library. This understanding can serve as the foundation for uncovering additional ways in which libraries can empower users to more fully utilize the available digital and physical resources.
Our presentation will include sharing our results as well as audience participation including real-time micro polling and small group breakouts where they will conduct short website usability and UX tests.

avatar for Anthony Chow

Anthony Chow

Associate Professor, UNCG
avatar for David J. Comeaux

David J. Comeaux

Systems & Discovery Librarian, Louisiana State University
Dave is responsible for the management of the LSU Libraries’ online library services platforms. Dave provides vision, leadership, and creative thinking to manage and improve discovery of and access to analog and digital content. He also leads the creation, development, and implementation... Read More →
avatar for Terry W. Brandsma

Terry W. Brandsma

Information Technology Librarian, UNC Greensboro
Terry W. Brandsma is the Information Technology Librarian at the University Libraries, UNC Greensboro. He is a graduate of the United States Coast Guard Academy and received his MLIS from Long Island University. His work in public, special, and academic libraries has concentrated... Read More →
avatar for Cassie Vargo

Cassie Vargo

MLIS Candidate, UNCG

Thursday October 17, 2019 11:00am - 11:50am EDT
Winston 1B