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The North Carolina Library Association (NCLA) values everyone’s attendance at our events. We strive to provide a welcoming, safe, and supportive environment where participants may learn, network and share information with colleagues in an atmosphere of mutual respect. To that end, we request that attendees abide by the ALA Statement of Appropriate Conduct at our biennial conference and other association sponsored events. If you experience or witness something that you feel is in violation of this code of conduct, please contact Mike Crumpton at 919-271-6812 or Lorrie Russell at 336-307-0930. If you wish to report something anonymously, please use this form.

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Thursday, October 17 • 3:30pm - 4:20pm
You’re in business: Four free & NC LIVE resources for non-business experts

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“I’m thinking of opening a business; who are my competitors? How should I maximize my advertising budget and create a marketing plan? What are other businesses in my industry doing? I need market research data."

Do business-related questions like these fill you with dread?

You already have all the tools you need to answer these, and many more, business-related questions! This session is a crash course in supporting the entrepreneurs and small businesses in your community using free and NC LIVE resources. We will cover some background on the U.S. Census, SimplyAnalytics for psychographic and demographic research, ReferenceUSA for business prospects and competitive analysis, ABI/Inform for industry information, and more! Whether you work in a public library serving the business community, or in an academic library working with students and faculty, or are an entrepreneur yourself, attending this session will help you become familiar with essential free and NC LIVE business resources. This session is perfect for non-business experts who want to be better-equipped to help (and even impress!) these important, but sometimes under-served, library customers.


Moderators
ST

Sara Thynne

Reference/ Instruction Librarian, Alamance Community College

Speakers
JR

John Raynor

Business Research Services Librarian, High Point Public Library
avatar for Nancy Lovas

Nancy Lovas

Entrepreneurship & Business Librarian, UNC - Chapel Hill

Sponsors & Sections

Thursday October 17, 2019 3:30pm - 4:20pm
Salem 1A

Attendees (25)