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Wednesday, October 16 • 1:30pm - 2:20pm
Poster #10 -- Sun, Rain, and Flowers: Growing a Marketing Plan

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Creating a marketing plan for your library can be an intimidating task, especially if you are unsure of where to start. Just like growing a flower, the foundation process requires a bit of work. In early 2019, the Polk County Public Libraries developed their own marketing plan from scratch. Without a previous plan in place, their goal was to create a unified identity for their system, and promote its presence within the community. This process required research, collaboration, and open-mindedness.

avatar for Amelia Medrano

Amelia Medrano

Program Coordinator, Polk County Public Libraries

Wednesday October 16, 2019 1:30pm - 2:20pm EDT
Piedmont 1-3