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Thursday, October 17 • 2:30pm - 3:20pm
Poster #6 -- Trends in Patron Information Seeking Behavior: Public and Academic Library Website Analytics

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Libraries are increasingly digital spaces for patrons to access information, explore, and discover. The foundation of User Experience (UX) is understanding patron priorities, information needs, and information seeking behavior. Web analytics provide a data driven view of patron usage trends, which help inform the design and refinement of digital spaces to increase overall UX and usability. This is increasingly important as many patrons may never physically visit the library. This understanding can serve as the foundation for uncovering additional ways in which libraries can empower users to more fully utilize the available digital and physical resources of their libraries as well as identify new areas of user needs and digital inclusion including the potential use of mobile apps and other Web 3.0 interactive technologies.

avatar for Anthony Chow

Anthony Chow

Associate Professor, UNCG
avatar for Cassie Vargo

Cassie Vargo

MLIS Candidate, UNCG

Thursday October 17, 2019 2:30pm - 3:20pm EDT
Piedmont 1-3