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The North Carolina Library Association (NCLA) values everyone’s attendance at our events. We strive to provide a welcoming, safe, and supportive environment where participants may learn, network and share information with colleagues in an atmosphere of mutual respect. To that end, we request that attendees abide by the ALA Statement of Appropriate Conduct at our biennial conference and other association sponsored events. If you experience or witness something that you feel is in violation of this code of conduct, please contact Mike Crumpton at 919-271-6812 or Lorrie Russell at 336-307-0930. If you wish to report something anonymously, please use this form.

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Friday, October 18 • 8:00am - 9:30am
Poster #2 -- Marketing School Age Programming: Best Practices

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What gives a library program value to the public? Preconceived notions of what programs entail often make it difficult for traditional PR, like flyers or social media posts, to do library programs justice. The components of quality school age programs require an understanding of the unique needs of school age families in your community, a higher level of staff communication and a new approach to customer service. Library staff is in a unique situation to “sell” something that is free. This poster will focus on the best practices for school age programming, including current trends, program descriptions, displays, and strategies to engage library staff. You will learn sales and marketing techniques to turn patron interactions into a way to showcase programming at your library.

Speakers

Friday October 18, 2019 8:00am - 9:30am EDT
Piedmont 1-3